Callaway Golf: the Home of Enormous Bertha

Ely Reeves Callaway, Jr., the president of Burlington Textile, was the avid golfer. When he player, Callaway constantly used wooden golf clubs manufactured by a companionship called Hickory Sticks. Require many of the old wooden club manufacturers, Hickory Sticks was in financial difficulty also began looking for investors to bail them out. One of the group they approached was Callaway. He had merely sold his wine vineyards for a nice profit next was looking for a recent investment. Why not, he thought, combine business among pleasure.

In 1982, Ely Callaway purchased 50% of Hickory Sticks next changed the corporation’s name to Callaway Hickory Sticks, USA. Six years later the Hickory Sticks name was dropped every together.

Realizing that golf club manufacturing was on the brink of a technical explosion, Callaway knew the business needed a recent direction. In 1986 he asked Richard Helmstetter, of altogether things a billiard cue designer, to see among the companionship roughly better club plan then the recent knowledge in equipment moreover manufacturing. His ideas were well received then he rapidly became the Callaway Golf club designer.

Under Helmstetter, Callaway Golf quickly introduced computerized club manufacturing moreover their earliest foremost success was the indomitable Enormous Bertha driver. The primary Large Bertha had a very enormous steel club head that measured 190 cubic centimeters. A later versions, introduced in 1997, and grew to 290 cc’s. Grand Bertha revolutionized the golf driver furthermore became the cornerstone of Callaway Golf.

Roger Cleveland, founder of Cleveland Golf, joined Callaway in 1996 as key club designer then rapidly the business was working to expand cutting edge Fusion irons.

6 year later, Callaway Golf introduced its forged wedges. Constructed among carbon steel, the golf wedges featured a club face that enclosed special U shaped grooves. Rapidly Callaway was offering a complete line of high tech golf woods, irons, wedges and putters. Various of these are featured in our Golf Resources next Tips articles and videos.

Furthermore in 2002, Callaway Golf introduced the Callaway Golf ball. Their engineers used sophisticated computer programs to analyze furthermore evaluate hundreds of dimple patterns next over 1,000 golf ball cores also cover supplies. The effect was the Rule 35 ball that combined gap, control, spin also durability into one golf ball.

Today Callaway Golf, through its acquisitions also internal development, sells golf clubs furthermore accessories under the Callaway Golf, Ben Hogan and Greatest-Flight Brands. Whilst the home of merely Great Bertha, now altogether golfer, starting amateur to PGA professional can convey a complete set of Callaway golf clubs. They produced Callaway Golf Apparel as well.

Ely Callaway, who took Callaway Golf from those old hickory sticks to one of golf’s enormous innovative companies, resigned as Key Supervisory Officer in 1996. Two years later he returned to again run the company, yet sadly passed away since pancreatic cancer in 2001.

Callaway Golf’s goal is to intend with manufacture golf materials that will make all golfer a better golfer. Callaway Golf clubs with Callaway Golf Accessories since their several brands are frequent visitors to noteworthy publications need the Golf Digest “Hot List” also Editor’s Choices.